Primary research-General questions analysis

This will be showing charts related to the main project with 18 response which could still be useful to get enough understanding of various point.

The above chart shows the response of people's opinion on the usefulness of digital marketing. 94.4% agreed that digital marketing is helpful while 5.6% of people prefers not to say.This question is asking people if they agree digital marketing improves product or brand. 55.6%(10) agreed, 5.6%(1) strongly agreed, 11.1%(2) are undecided, 5.6%(1) disagreed while 22.2%(4) did not disagree but strongly disagree.


This question is asking people if they agree that digital marketing will have a positive impact in the next few years. 44.4% strongly agreed, 38.9% partially agreed, 11.1% were not sure while 7.6% disagreed.In Conclusion, most people have different opinions about whether they should go into digital marketing or not. It can be seen that some charts are quite balanced, which is more evident in some of the more delicate topics. This due to people having different opinions on the matter, however it can be noted that more people would prefer digital marketing in their business.