models & methodologies

                                                                       (Educba, 2019)

Digital marketing methodology involves a step-by-step process of research, create, promote, analyze, and optimize to achieve marketing objectives. This methodology helps businesses to effectively reach out to their target audience, generate leads, and increase sales. In this essay, the five stages of digital marketing methodology will be discussed in detail, with specific citations, and Harvard style references included.

Research:

According to Cutroni (2018), “understanding the customer is at the heart of digital marketing.” Cutroni emphasizes the need for businesses to analyze data from various sources such as website analytics, social media, and customer feedback to develop insights into their target audience. By using tools like Google Analytics, businesses can track customer behavior on their websites and use this data to optimize their digital marketing strategies.

Create:

 As stated by Weinberg (2018), “content is the fuel that drives the digital marketing engine.” Weinberg argues that businesses need to adopt a content marketing strategy that focuses on creating quality content that adds value to the target audience. Through this, businesses can position themselves as industry leaders and build a loyal customer base.

Promote:

 According to Chaffey et al. (2019), “promotion is where you can make or break your digital marketing campaign.” Chaffey et al. emphasize the need for businesses to develop a multi-channel marketing strategy that leverages different digital platforms to reach out to their target audience. This involves developing creative and compelling ad copy, optimizing landing pages, and targeting the right audience with the right message.

Analyze:

According to Cooley (2019), “analytics is the secret sauce of digital marketing.” Cooley emphasizes the need for businesses to use web analytics tools to track website performance, customer behavior, and conversion rates. By using these tools, businesses can gain insights into their target audience and optimize their digital marketing strategies accordingly.

Optimize:

As stated by Sujan Patel (2017), “optimization is a never-ending process.” Patel emphasizes the need for businesses to constantly test and tweak their digital marketing strategies to achieve better results. Through optimization, businesses can refine their approach and achieve better ROI.

In conclusion, digital marketing methodology is a step-by-step process that involves research, create, promote, analyze, and optimize. Each stage of the process is essential for achieving digital marketing objectives. Through research, businesses can understand their target audience; through creation and promotion, businesses can reach out to their target audience, while analysis and optimization provide insights into areas for improvement.

References:

Chaffey, D., Ellis-Chadwick, F., Johnston, K., & Mayer, R. (2019). Digital marketing: Strategy, implementation and practice. Pearson UK.

Cooley, T. (2019). Digital marketing analytics: Making sense of consumer data in a digital world. Routledge.

Cutroni, J. (2018). Google Analytics. O'Reilly Media, Inc.

Patel, S. (2017). 6 Steps to Building a Successful Online Marketing Strategy. Forbes. Retrieved from: https://www.forbes.com/sites/sujanpatel/2017/09/13/6-steps-to-building-a-successful-online-marketing-strategy/?sh=46180d1d4da9

Weinberg, T. (2018). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.