Software overview- Google Analytics

Google analytics is known as a web that give details about traffic website and user behavior to their website owners. It is an important too that helps business improve their online marketing efforts and make data driven decisions.

According to Hubner & Leiner(2017), Goggle analytics is one of the most used website analytics tools, with more than 50% of all website using it to track their traffic and user behavior.

Google analytics provides a range of metrics and report and also website traffic information which can help business in identifying popular pages on their website and most effective campaigns.

References:

Hubner, U., & Leiner, D. (2017). The State of Web Analytics Tools in Higher Education. Journal of Applied Research in Higher Education, 9(4), 399-412.